Our mission at LUS is simple: to encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through. That's why we incorporated it right into our company name - LUS stands for "Love Ur Self." Every time you see it on one of your bottles, you're reminded to love yourself a little more each day.

We believe in quality over quantity, which is why our core product line is built around a simple 3-step system: wash, condition, and use an all-in-one styler. In our opinion, if a product really works, you shouldn't need countless hours and a drawer full of expensive beauty products to look your best.

That's why we put a lot of love into developing our products. We're all about honesty and transparency, not trendy marketing. We pick powerful and effective ingredients that actually work, leaving out any of the harmful nasties often found in beauty products.

Our curl care products are customized for different curl types. Whether you have beachy waves or loose wavy-curls, our Wavy 3-Step System is for you. It includes our Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and All-in-One Styler, all formulated specifically for voluminous, defined wavy hair (2A, 2B, 2C).

Infused with Shea Butter and Moringa Oil, our products are full of hair-nourishing nutrients that repair, strengthen, moisturize, and reduce breakage, leaving curls soft, defined, and full of shine. LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day, with no crunch, no cast, and non-sticky results.

We know that learning how to care for your curls is a journey, which is why we created these products to help bring out the best in your unique curls. And we're so confident you'll love our products that we back them with a 30-day money-back policy.

Our products are also clean, vegan, and cruelty-free, so you can rest assured they are suitable for sensitive skin. We're all about quality, not quantity, and we believe that if a product really works, you shouldn't need a drawer full of expensive products to look and feel your best.

So why not take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines? Discover your curl type and choose the customized hair care system that's made especially for you. Curls don't have to be complicated - with LUS, you can embrace your natural beauty and love your curls.

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