Our products are formulated with natural, plant-based ingredients, not synthetic 'natural' ones. Founded by experienced industrial chemists and stylists, we are committed to the highest standards of quality and safety. Our first priority is to ensure the health and well-being of our customers.

At the core of our approach is the use of Pyrus Malus (Apple) in every product. This natural conditioning agent helps balance the pH levels of hair and scalp, while effectively removing product buildup. Apple cider vinegar, which is naturally high in acetic acid, has a pH level close to that of human hair. Regularly using it can help restore the ideal acidity level, especially for those with oily hair and scalp.

Apple cider vinegar also has anti-dandruff properties due to its acetic acid content. Rinsing the hair with an apple cider vinegar mixture as little as once a week can provide relief for many dandruff sufferers and prevent further flaking.

Additionally, the vinegar's ability to break down the molecular structure of product residue makes it an effective clarifying agent. This helps remove the sticky buildup that can leave hair looking flat, dull, and lifeless. By allowing the vinegar to sit in the hair for at least three minutes, you can ensure the complete removal of this residue.

Beyond its cleansing and clarifying benefits, apple cider vinegar can also enhance the natural body and definition of curls. The Curl Manual claims that an apple cider vinegar rinse can help 'pop' curls by restoring their springy bounce, without weighing down the individual strands.

To complement the apple cider vinegar, our formulas also include hydrolyzed wheat protein and hydrolyzed soy protein. These ingredients help nourish, detangle, and smooth the hair cuticle, while also sealing in moisture for a silky, healthy appearance.

Our products are vegan, cruelty-free, and free from sulfates, parabens, and gluten. They are safe for color-treated and keratin-treated hair, and suitable for all hair types.

We are so confident in the quality of our products that we offer an exclusive empty bottle guarantee. If you're not satisfied, our customer service team is ready to assist you or provide a full refund.

Whether you're looking to clarify, encourage hair growth, or simply achieve smoother, more nourished locks, our Apple Cider Vinegar Collection is designed to meet your needs. Experience the power of nature with every use.

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